Managing Resources and Knowledge in the Digitalized & Sustainable Business Ecosystems

Track 1: Management Practice for Thriving in a Dynamic Business World

Our first conference track investigates the strategies and techniques required for firms to survive in an ever-changing business context. Discussions will center on adapting management practices to dynamic circumstances, the crucial role of leadership in crisis situations, including sustainability into project management, and encouraging continual innovation to promote organizational success. Topics under this track can include (but not limited to):

• Management practices for Dynamic Business Environments
• Role of leadership in Managing Crises Situations
• Embedding sustainability principles in project management practices
• Role of Continuous Innovation in Contemporary Organizations

Track 2: Marketing Strategies & Analytics in a Digital World

The second conference track explores how firms may use data, analytics, and disruptive technologies to strengthen their marketing impact. It focuses on understanding customer behavior, developing sustainability-driven marketing strategies, driving organizational performance through service innovation, and providing value in competitive marketplaces. Topics under this track can include (but not limited to):

• Business Analytics & Consumer Behavior
• Role of Disruptive Technologies in Enhancing Marketing Impact
• Sustainability-focused Marketing Strategies & Organizational Success
• Service Innovation and Value Creation

Track 3: Human Resource Management in Modern Era

The third conference track addresses the transformation of HR practices in response to contemporary challenges. Topics include the evolving role of HR in diverse and hybrid work environments, using disruptive technologies such as AI to assess employee performance, and implementing training programs to build a resilient and future-ready workforce. Topics under this track can include (but not limited to):

• Evolving Role of Human Resource Management in Contemporary Organizations
• Harnessing Value from Organizational Diversity and Hybrid Work Models
• Role of Artificial Intelligence in Measuring Employee Performance
• Training and Development Techniques for Developing Resilient Workforce

Track 4: Financial Innovations and Transformation

The fourth conference track explores the dynamic changes reshaping the financial world, including the rise of digital currencies, FinTech, and blockchain. Discussions will cover sustainable financial practices, managing risks in volatile economies, and fostering resilience through financial innovation and transformation. Topics under this track can include (but not limited to):

• Impact of Digital Currencies, Fintech, and Blockchain in Business Growth
• Sustainable Financial Practices in Business Transformation
• Managing Financial Risk in Disruptive Economic Conditions
• Financial Innovation and Business Resilience

Track 5: Supply Chain and Operations Management for Resilient

The fifth conference track focuses on building resilient and sustainable supply chains capable of enduring disruptions. Topics include risk mitigation strategies, sustainable practices, agile supply chain innovations, and the transformative role of artificial intelligence in optimizing operations and logistics. Topics under this track can include (but not limited to):

• Risk Mitigation Strategies for Managing Disruptions in Operations
• Sustainable Practices for Building Supply Chain Resilience
• Innovations in Agile Supply Chain Management
• Role of Artificial Intelligence in Supply Chain and Operations Management

Track 6: Entrepreneurial Ecosystems for Sustainable Growth

Last, but not the least, the sixth conference track examines how entrepreneurial ecosystems can drive sustainable growth through green innovation and collaborative efforts. Discussions will highlight the role of intrapreneurship, partnerships between government, academia, and businesses, and regulatory frameworks that foster a sustainable and inclusive entrepreneurial environment.

• Integrating Green Innovation in Contemporary Business Models
• Promoting Intrapreneurship for Organizational Growth
• Collaborative Role of Government, Universities, Businesses and Incubators in Nurturing Entrepreneurship
• Regulatory Frameworks for the Development of Sustainable Entrepreneurial Ecosystem